On June 30, 2020, the Supreme Court of the United States decided in the matter of United States Patent and Trademark Office, et al. v. Booking.com B.V. that using a broad term such as “Booking” in combination with “.com” is not by the Court’s definition “generic” and therefore may be protected under the Lanham Act.
The Supreme Court found that because the compound term is significant in meaning to consumers, the term is eligible for trademark protection.
View a related article: SCOTUS Holds Booking.com Oral Arguments via Livestream Teleconference Due to COVID-19
